A SIMPLE PLAN
Delivering one unified message across multiple channels. That is our simple goal and our plan. Let us help you cut through all that media noise and deliver the right creative message to the right person with the right media.

We strive to simplify your communication by delivering your message consistently through Print, Digital Media, Personalized 1:1 Marketing, and Mailing and Fulfillment. All with the same high quality, brand and color consistency, and measurement.

> SIMPLIFY PRINT
> SIMPLIFY PREPRESS
> SIMPLIFY FINISHING
> SIMPLIFY DIGITAL MEDIA
> SIMPLIFY WEB-TO-PRINT SOLUTIONS
> SIMPLIFY 1:1 MARKETING
> SIMPLIFY MAIL
> SIMPLIFY FULFILLMENT


SIMPLIFY PRINT
The richness and effectiveness of print make it a relevant medium more than ever in our digital world. Combining old world craftsmanship with new world technology, we are the experts in delivering on all things print. Our commitment to the environment (FSC), our methodology for managing color (G7 color master printer), our award winning printing, and our print innovation all contribute to getting results for your marketing and sales efforts.

Whether offset, digital, or dimensional printing, The Standard Group has the experience and capability to provide you with high-end, quality color and dependable sheetfed lithography.

Our solutions are limited only by your imagination, but our bread and butter include catalogs, brochures, flyers, booklets, presentation folders and fine art.
  • 1-6 color printing up to 40" on Heidelberg sheetfed press equipment
  • Closed-loop color management
  • In-line aqueous coating (hi-gloss, gloss, satin, dull)
  • Multiple varnish techniques
  • Flood UV Coating
  • Hi-Definition Staccato FM screening for superb details (equivalent to 650 lpi)
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SIMPLIFY PREPRESS
The goal with our prepress team is to deliver the finishing touch and pave the way for optimal file output. Our electronic prepress experts are the key to making the difference for our clients. Whether it is on-site training for clients, consulting on file construction, high end retouching and color correction or simply "fixing" a file in order to deliver the desired results, our prepress team is here to ensure your success.

Our services include:
  • Mac and PC platforms
  • Complete desktop publishing services
  • Layout (design, photocomposition, page imposition, design modifications/corrections)
  • Color management
  • Scanning
  • Contract color proofing (hard proofing, remote PDF proofing)
  • Digital asset management/archiving
  • Computer-to-plate technology
  • FTP services
  • Prototype design: for dimensional printed products
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SIMPLIFY FINISHING
The Standard Group maintains a well-equipped in-house bindery department which enables us to maintain control of your project from start to finish. This provides consistent quality control and decreased turnaround time for you and your clients. We can stitch, fold, diecut, collate, punch, drill, hand assemble or address, insert and present your mail piece to maximize postage discounts.

Services include:
  • Saddle stitching
  • Folding
  • Die-cutting
  • Gluing (spot, cold set, fugitive)
  • Shrink wrapping
  • Drilling
  • Stapling
  • Coil and wire binding
  • Plastic comb
  • Spiral plastic
  • Spiral-O wire
  • Wafer sealing
  • Collating
  • Inserting
  • Hand operations
  • Address and sort direct mail
Letterpress Looking for a specialty finish to your project that will lend it that unique touch of class? The Standard Group boasts in-house embossing, foil stamping and die cutting. It all happens right under our roof saving you valuable time and allowing us to maintain total quality control over the process. This is a process where craftsmanship really comes to the forefront, and you can count on The Standard Group's extensive experience and our proven team of professionals.

Let your creativity run wild; consult with our seasoned representatives to find the best way to add the "wow" factor to your marketing materials.

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SIMPLIFY DIGITAL MEDIA
We live in an integrated and on-demand world. Our award winning team of digital solutions experts can take your creative, unify your message and integrate them digitally across multiple channels, all with notification, tracking and analysis. Whether your goal is lead generation, acquisition, branding, sales, social media integration… we can deliver on digital.

The Standard Group provides our customers with a complete range of digital communication services. Services range from short-run digital printing for flyers, postcards, brochures and booklets to large format printing for banners, POP displays, oversize posters, window clings and magnets. Our two offset quality HP Indigo digital presses ensure that you have the very best in digital and variable print quality. We insist on HP Indigo and so should you.

The Standard Group is your choice for:
  • Direct mail marketing
  • Variable data printing (text and image)
  • On demand printing
  • 4-color digital printing (up to 12" x 18")
  • 1-color digital imprinting
  • Label printing
  • Large format printing
  • Laminating
  • Mounting
  • Cling Z® printable film
  • Opaque white
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SIMPLIFY WEB-TO-PRINT SOLUTIONS
The Standard Group offers a complete range of digital communication services powered by Pageflex.

The Standard Group provides state-of-the-art web-to-print technology for:
  • Print customization
  • 1-to-1 direct mail marketing
  • Integrated e-commerce
  • Branded storefronts
  • Database management
  • Online archiving
  • User-friendly internet ordering
  • Customer-driven approval processes
  • Personalized URLs (pURLs)
  • Remote proofing
  • Variable data or static collateral capabilities
  • Offset or digital print workflows
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SIMPLIFY 1:1 MARKETING
Nothing is more effective in increasing your return on investment than Right Targeting, the ability to send the right message to the right audience in the right format at the right time. Our personalization and variable data experts can find your customer, increase your response rates, qualify your leads and give you more integrated and engaging results for your 1:1 marketing through print, direct mail, web, mobile and social media.

We provide a full range of digital communication services with state-of-the-art web-to-print technology for:
  • Print on demand (analysis, set up and implementation)
  • Marketing management portals
  • Personalized URLs (pURLs)
  • 1-to-1 marketing
  • Cross-media marketing
  • Database management
  • Integrated e-commerce with branded storefronts
  • Variable data and/or static collateral capabilities
  • Print customization and versioning
  • Web-to-print
  • User-friendly, internet ordering
  • Customer-driven approval processes
  • Automatic email notification
  • Remote proofing
  • Online archiving
  • Online inventory access
  • Market research
  • QR Codes - personalized and database generated
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SIMPLIFY MAIL
In the constant changing world of mail, knowing the right specifications, format, weight, can save you thousands of dollars. Let our Certified Mailpiece Design Professionals simplify your work to help you deliver success with your direct mail. We can take your project from concept to mail design, list procurement, fulfillment, delivery, and tracking.

We use state of the art equipment and technology to ensure your data is processed accurately and efficiently. And we provide the following services:
  • List procurement (consumer & business)
  • Mailing list maintenance
  • Merge/purge/duplicate elimination
  • Postal presorting for postage savings
  • Visual residential mapping
  • Data entry
  • Custom programming
  • Data hygiene
  • File conversion
  • CASS & NCOA processing
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SIMPLIFY FULFILLMENT
Fulfillment is no longer only about how much you can ship. It's about distribution of products and information; it's about storage; it's about increasing the effectiveness of your products and services while receiving the highest level of customer service. Our fulfillment division provides our clients with a complete array of solutions and each program is completely customizable to meet the needs of your business. Use your staff and office space for more valuable pursuits and let us store and manage your inventory items for you.

We integrate the leading technology in storefronts, online inventory management systems, reporting and accounting into a seamless flow of transactions. Now you can focus on your core business. We support B2C and B2B clients with our range of services that include:
  • Inventory management
  • Product assembly
  • Storefront solutions
  • Print on demand
  • Kit building
  • Premium distribution
  • Returns processing
  • Shipping and tracking services
  • Online 24/7 ordering and inventory monitoring
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STANDING OVATION FOR TARGETED DIRECT MAIL
  • Over 2466% ROI
  • Got 60% renewal rate, received over $661,000 in renewal subscription and donations
  • 22% of subscribers increased their gift donations
Fulton Case Study >>
 
©2005-2012, The Standard Group