A Simple Plan
Delivering one unified message across multiple channels. That is our simple goal and our plan. Let us help you cut through all that media noise and deliver the right creative message to the right person with the right media.

We strive to simplify your communication by delivering your message consistently through Print, Digital Media, Personalized 1:1 Marketing and Mailing and Fulfillment. All with the same high quality, brand and color consistency, and measurement.

> Simplify Print & Packaging
> Simplify Medical Printing
> Simplify Finishing
> Simplify Digital & Variable
> Simplify Marketing Management
> Simplify 1:1 Marketing
> Simplify Promotional Products
> Simplify Mail
> Simplify Warehousing & Fulfillment

Simplify Print & Packaging

The richness and effectiveness of print make it a relevant medium more than ever in our digital world. Combining old world craftsmanship with new world technology, we are the experts in delivering on all things packaging and print. Our commitment to the environment (FSC), our methodology for managing color (G7 color master printer), our award winning printing, and our print innovation all contribute to getting results for your marketing and sales efforts.

Whether offset, digital or dimensional printing, The Standard Group has the experience and capability to provide you with high-end, quality color and dependable sheetfed lithography. Our solutions are limited only by your imagination.

  • Offset printing
  • Digital printing
  • Catalogs
  • Annual reports
  • Brochures
  • Flyers & sell sheets
  • Books & booklets
  • Business cards
  • Letterheads & stationery
  • Pocket folders
  • Dimensional direct mail
  • Packaging
  • Point-of-sale & displays
  • Prices cards & tent cards
  • Sales kits & presentations
  • Posters, banners & signs
  • Invitations & postcards
  • Magazines
  • Manuals & training guides
  • Fine art
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Simplify Medical Printing
The Standard Group's Pharmaceutical Print Center is uniquely designed to serve the pharmaceutical, healthcare and medical device industries. We follow good pharmaceutical GMP to meet and exceed your production requirements. From quality assurance for medical to compliance media, documentation, traceability, versioning control, file specification management and printing on industry approved Tyvek, we simplify communication for our pharmaceutical and medical device partners.
  • Lidstocks
  • Pharmaceutical inserts (PIs)
  • Medical labels
  • Medical boxes
  • Tyvek flags
  • Tyvek pouches
  • Instruction guides
  • Syringe labels
  • Catheter tubing labels
  • Content labels
  • Monitoring checklists
  • Holding cards
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Simplify Finishing

The Standard Group maintains a well-equipped in-house bindery department which enables us to maintain control of your project from start to finish. Our extensive bindery provides consistent quality control and decreased turnaround time for you and your clients. We can stitch, fold, diecut, collate, punch, drill, hand assemble or address, insert and present your mail piece to maximize postage discounts.

Looking for a specialty finish to your project that will lend it that unique touch of class? The Standard Group boasts in-house embossing, foil stamping and die cutting. It all happens right under our roof saving you valuable time and allowing us to maintain total quality control over the process. This is a process where craftsmanship really comes to the forefront, and you can count on The Standard Group's extensive experience and our proven team of professionals.

Let your creativity run wild; consult with our seasoned representatives to find the best way to add the "wow" factor to your marketing materials.

Services include:

  • Saddle stitching
  • Folding
  • Die-cutting
  • Embossing
  • Foil stamping
  • Gluing (spot, cold set, fugitive)
  • Shrink wrapping
  • Drilling
  • Stapling
  • Coil and wire binding
  • Plastic comb
  • Spiral plastic
  • Spiral-O wire
  • Wafer sealing
  • Collating
  • Inserting
  • Hand operations
  • Address and sort direct mail
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Simplify Digital & Variable
The Standard Group provides our customers with a complete range of digital, personalized and variable communication services, from short-run variable printing for flyers, postcards, brochures and direct mail to large format printing for banners, POP displays, oversize posters, window clings and more. Our quality HP Indigo digital press ensures that you have the very best in digital and variable print quality.

The Standard Group is your choice for:
  • Personalized direct mail
  • Variable data printing (text and image)
  • Variable data mapping
  • ePublication & digital catalogs
  • Video-in-print
  • On demand printing
  • 4-color digital printing
  • Label printing
  • Large format printing
  • Laminating
  • Mounting
  • Cling Z printable film
  • Opaque white
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Simplify Marketing Management

For your business to be effective, you need to unify your marketing and advertising efforts and use that to improve your communication process. At The Standard Group, we can bring you a centralized and dynamic system for managing your marketing and sales. We envision one universal system to create loyalty and support...One simplified and integrated system to personalize your marketing message and advertising...One system to optimize your marketing fulfillment and automate your ordering and delivery...One seamless operational system to handle all the printing, personalization, kitting, mailing, fulfillment and marketing logistics needs for you. In short, we can provide you with state-of-the-art technology to unify your marketing, manage your collateral and assets and improve your communication workflow.

  • Marketing collateral management
  • Branded storefronts
  • Marketing on demand
  • Database management
  • System integration
  • Streamline process workflow
  • Cost center allocation
  • Media & asset management
  • Online inventory access
  • Approval & notification groups
  • Online ordering & ecommerce
  • Co-branded materials
  • Creative file standards
  • Franchise distribution & support
  • Branded promotional products
  • Warehousing & distribution
  • Custom kitting
  • Worldwide logistics
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Simplify 1:1 Marketing
The Standard Group provides our customers with a complete range of digital, personalized and variable communication services, from short-run variable printing for flyers, postcards, brochures and direct mail to large format printing for banners, POP displays, oversize posters, window clings and more. Our quality HP Indigo digital press ensures that you have the very best in digital and variable print quality.

We provide a full range of digital communication services with state-of-the-art technology for:
  • Multi-channel marketing
  • Integrated direct mail
  • Personalized printing
  • Personalized web links (pURLs)
  • Personalized QR codes
  • Personalized landing pages
  • Personalized email
  • Lead generation
  • Lead scoring & nurturing
  • Central marketing database
  • Events & meeting management
  • Interactive print activation
  • Automated campaigns
  • CRM integration
  • Social media sharing
  • Promotions & sweepstakes

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Simplify Promotional Products

For all your branding and sourcing needs, trust us to deliver on your promotional products and apparel. From sales to safety, anniversaries to incentives, product launches to events, trade shows to exhibits, we can advise you on the latest trends and best deals on promotional products. With access to over 4,300 direct suppliers and about 1 million products, we have the sourcing experience and relationship to ensure that you get affordable and quality branded items a timely manner. Relax…promotions are our specialty.

  • Advertising specialties
  • Branded apparel
  • Premiums
  • Incentives
  • Business gifts
  • Awards
  • Prizes
  • Commemoratives
  • Imprints & decorated items
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Simplify Mail
In the constant changing world of mail, knowing the right specifications, format, weight, can save you thousands of dollars. Let our Certified Mailpiece Design Professionals simplify your work to help you deliver success with your direct mail. We can take your project from concept to mail design, list procurement, fulfillment, delivery, and tracking.

We use state of the art equipment and technology to ensure your data is processed accurately and efficiently. And we provide the following services:
  • List procurement (consumer & business)
  • Mailing list maintenance
  • Merge/purge/duplicate elimination
  • Postal presorting for postage savings
  • Visual residential mapping
  • Data entry
  • Custom programming
  • Data hygiene
  • File conversion
  • CASS & NCOA processing
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Simplify Warehousing & Fulfillment
Fulfillment is no longer only about how much you can ship. It's about distribution of products and information; it's about storage; it's about increasing the effectiveness of your products and services while receiving the highest level of customer service. Our fulfillment division provides our clients with a complete array of solutions and each program is completely customizable to meet the needs of your business. Use your staff and office space for more valuable pursuits and let us store and manage your inventory items for you.

We integrate the leading technology in storefronts, online inventory management systems, reporting and accounting into a seamless flow of transactions. Now you can focus on your core business. We support B2C and B2B clients with our range of services that include:
  • Inventory management
  • Product assembly
  • Storefront solutions
  • Print on demand
  • Kit building
  • Premium distribution
  • Returns processing
  • Shipping and tracking services
  • Online 24/7 ordering and inventory monitoring
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Tightened Belt On Branding
  • Centralized distribution of key marketing and sales materials
  • Removed 125 obsolete items and set up "on demand" literature library to save on printing, warehousing and storage
  • Updated branding and standardized templates for various channels

Fenner Drives Case Study >>

Regained Confidence & Trust of Sales with POD
  • Significantly reduced stock outs
  • Reduced 20% of pallet storage costs resulting in on-going savings of $5,200/month
  • Increased 900% of products available within 8 months

CertainTeed Case Study >>

Best Catalog for N.E. Region of North America
  • Produced using HD True Printing, highest definition offset printing
  • Greater image detail and color accuracy to match dance outfits
  • "Most beautiful catalog we have ever printed"

Perform Group Announcement >>

Standing Ovation for Targeted Direct Mail
  • Over 2466% ROI
  • Got 60% renewal rate, received over $661,000 in renewal subscription and donations
  • 22% of subscribers increased their gift donations

Fulton Case Study >>

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